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Contact: Gary Pattison, Group Managing Director
on (02) 9955 9500

Gary Pattison

Group Managing Director

Level 2, 72 Christie Street,
St Leonards, NSW 2065
Australia

Ph: +612 9955 9500

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Take your shoes off and relax. The OCH Common Room is a place where we share interesting, funny and potentially inspiring snippets of information.

 

  • A roaring success at Lions Health

    Well the dust has certainly settled and everyone is reflecting on Lions Health 2016. Celebrating, commiserating or wondering what the hell just happened.I was lucky enough to be there this year soaking up the atmosphere of the cote d’azur and attending one of the biggest if not the most prestigious healthcare advertising awards events of the year.

    Cannes Lions Health is now in its third year but it was my first. Overall it was an impressive event, and from what I hear, it was slightly more integrated with the main event than last year. I reckon it could be even more so, with some of the speakers from the main show talking at the LionsHealth. Iggy Pop is the best person to talk pharmaceuticals right?

    I was really there to be inspired by creativity, to talk about creativity and to worship creativity in healthcare communications. Also to see how we measured up against the world.

    I am thrilled and proud to say we did. We only had one entry and managed to score 3 Bronze Lions. It was a great moment for us. It was even sweeter being the only Australian healthcare agency to come away with anything. A massive achievement as we have some great competition.

    But when you look at what’s winning you realise that healthcare agencies aren’t really making a large impact at the LionsHealth, which seems backwards as it’s a health specific show.

    The Grand Prix went to a non-healthcare agency. Only 3 healthcare agencies won Gold out of the 12 Gold Lions handed out. 9 out of the 29 Silvers and only 8 out of the 38 Bronzes across Pharma and Health & Wellness.

    When I looked at the finalists in the mainstream show who also took the stage at Lions Health, I realised they’re going to need an extra suitcase and healthcare agencies are going to have to find more opportunities to do this kind of work. 

    But hey, good on them, Manboobs, and Breathless Choir deserved to win big as it was an inspirational piece of work.

    Yet we can lift our head high. 3 Lions for one piece of work is nothing to sniff at.

    So did I learn anything new? Yeah I did. I found out that the tech companies will be the leaders in health in 5 years time. Your phone will be your health centre and even deeper collaboration with your client and people outside of our normal scope is the recipe to wins awards. Also you can get free drinks at YouTube beach and free food at the Facebook event.

    So what can we as healthcare companies do to win big at Cannes Lions Health next year?

    Ultimately a great idea executed extremely well is all it takes. One that makes the judges jealous, laugh out loud or cry – it’s that simple. But it’s not that simple to do.

    Toby Pickford

     

     

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  • See who was top of the pile at the creativity show of the year – Cannes Lions 2016

    The Cannes Lions international festival of creativity has wrapped up for another year. Ogilvy & Mather took out top network for the 5th year in a row.

    See who was top of the pile in 2016.

     

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  • Cancer awareness

    ​1 in 2 Australian males and 1 in 3 Australian females will be diagnosed with cancer before the age of 85. Learn how to mitigate your risks here.

     

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  • Do we need a healthcare awards?

    ​Do we need a healthcare awards show?

    With all but one or two award shows done and dusted for the year, I can honestly say that I have been delighted to see the standard of creativity in healthcare grow from strength to strength. It’s been inspiring but at the same time it’s been frustrating.

    Recently I judged at one of the major healthcare award shows along with some of the industry’s best  – people I respect deeply.

    We had some interesting conversations around a few of the entries. The main discussion point being, is this really health?

    Saving dogs, a hashtag for mums about how amazing their child is, helping hungry people or recruiting medical staff for the armed forces – for me seems broader than health or not even health at all.

    We did discuss the fact that it lifted the game in terms of thinking and execution, but it was acting as a guide stick of where we need to be rather than being a true health entry.

    But do these types of entries make the interactive visual aid that has been under the red pen of medical advisors feel boring? Does it make the print ad idea that has made it through the treacherous journey of a pharmaceutical marketing department and research group feel flat? Does it make the medical education program that the regulatory body has scrutinised to the inch of its life look dull?

    The answer is yes.

    There is no place for pharmaceutical work in a current healthcare awards show. If it isn’t bringing you on the brink of tears or changing the world as we know it, it won’t get a real look in. It will be blindsided.

    So should we have a healthcare awards show? Why not simply have a health category in the mainstream shows?

    Think we know the answer to that one.

    The bigger question is (and the part of the reason why award shows were there in the first place), how are we going to lift pharmaceutical communications to a better standard. How are we going to inspire true healthcare agencies that live and breathe health everyday?

    I believe they deserve to be judged in a very different way.

    The idea and great execution, without a doubt should be there. But pharmaceutical communications goes deeper than that. It’s the strategy that creatively and intelligently weaves its way though the minefield of regulations and treatment indications. The medical writing that’s taken highly scientific information and made it code compliant yet highly persuasive to a cynical physician.

    So with all this in mind, I believe we do need an awards show for healthcare, but it has to be very different to the shows we currently have. They are mostly celebrating work that’s for the good of man (or animal) kind and I believe you could tack anything to that and call it health.

    Pharma is a weird and wonderful world and very specialised one, so when it comes to judging creativity, should it not be seen through a slightly different lens?

     

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  • DNA and Data

    DNA stores endless amounts of biological data on its double helix. This has led scientists to hypothesise that other types of data could possibly be stored on DNA, replacing hard drives and servers.

    A research team in Zurich have developed a proof-of-concept on how data could be stored using DNA. Although this is still a long way from commercial development, the DNA code of A, T, C and G may be able to take the place of 0s and 1s used to conventionally store data. 

    Find out more here

     

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  • Fight Antibiotic Resistance

    ​Antimicrobial resistance occurs when bacteria adapt to evade antibiotics that are used to kill them or slow down their growth. 

    This resistance is linked to how often they are used.  In most countries antibiotics can be purchased without a doctors prescription! Antimicrobial resistance WILL affect everyone, regardless of where they live, their current lifestyle or economic position.

    By raising awareness through education and training we can help slow the development of resistant microbes. You can help fight emerging antimicrobial resistance. 

    Join the fight!

    Find out more here

     

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  • Immunotherapy: Has the Answer to Cancer Been Inside Us All Along?

    ​This year over 1.6 million Americans will be diagnosed with cancer and nearly 600,000 people will die from the disease. That’s over 1600 people each day. The need for innovative therapeutic approaches to treat cancer has never been higher. To help fight the tumor, oncologists are literally looking within at new immunotherapeutic approaches aimed at unleashing the body’s own natural defenses.

    The idea of immunotherapy isn’t a new one. Since the first studies of antibodies began in 1891, researchers have continued to investigate the potential of the immune system. But the idea held little more than promise.

    But all that has changed.

    Numerous breakthrough advancements in immunotherapy, with unprecedented results, have propelled the entire class forward. At this year’s Annual Meeting of the American Society of Oncology (ASCO), immunotherapy took front and center. Thousands upon thousands of oncologists crammed the educational sessions for just a glimpse of some of the new data being presented, CNN ran headline news stories from the congress, and even patients are aware and asking their physicians about the new therapies being researched.

    Across the board, the pharmaceutical industry has started to mobilize behind the potential of immunotherapy unlike anything else seen before. Most of the major pharmaceutical companies already have one or more new drug candidates in development—and if they don’t, they are aggressively exploring opportunities to catch up.

    Over 800 Clinical Trials With Immunotherapy Products
At present there are 844 ongoing or completed clinical trials with immunotherapy drugs across a wide range of tumor types. These trials include some of the most challenging cancers associated with the worst prognoses, like lung, stomach, brain, and melanoma. And new trials with new products and new regimens are added almost daily.

    $35 Billion in Projected Sales
Analysts believe that annual sales for immunotherapy products in oncology will reach $35 billion a year.

60% of Cancers Will be Treated With Immunotherapy
Researchers believe that immunotherapy may become the dominant form of treatment in oncology, with nearly two out of every three cancer patients receiving some form of immuno-based therapy within the next decade.

    While these numbers are staggering, the greatest benefit may be for the patients diagnosed with cancer. The early results from the emerging next-generation immunotherapy agents have rightfully captured the hopes of both patients and oncologists. With continued research and a little luck, these treatments may provide more than a treatment for a cancer, they may offer a cure.

    View original post here

     

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  • Why are we all forced to wear global creative?

    ​Ok so we have infiltrated most of the world with Neighbours, XXXX beer and Aussie backpackers armed with Vegemite, but does that mean we deserve to wear global creative?

    Every year we have to put up with images of a happy patients, a swoosh or metaphoric symbol demonstrating the benefits, a brand guidelines book of ‘do’s and don’ts’ and a template to follow that sets more restrictions than a Russian trade embargo.

    To a global marketing team this makes perfect sense, to the CFO it makes the spread sheet look good, but to the poor bastards who have to deal with it at a local level, its like wearing a jumper your Nanna knitted you for one of those daggy family photos - its preposterous.

    So here goes; ‘there’s no such thing as global creative’- one size does not fit all cultures. What they are creating is global awkwardness as it stifles creativity and more importantly doesn’t give the brand flexibility to adjust to the nuances of the country and audience.

    However, there is such a thing as a ‘global ideaL’. All great brands that we interact with today have one. It’s the bedrock from which brands can thrive. I believe pharmaceutical marketing departments and companies need to look outside their world and see how a soft drink or a sports brand connects with its audience. A global ideaL is perfect for health. Every drug, device or ointment is there to make the world a better place for humans and animals.

    A global ideaL will bring flavour and texture to a very dry area. For instance, the board game Scrabble has the ideaL of; the world would be a better place if we rediscovered the magic of words and Fanta’s was around having more fun. (Something we may need to do?)

    This is all very well but what can we actually do?

    Well I believe the creative community need to encourage marketers, strategists and account service teams in healthcare to look closely at their distant cousins and see the benefit of creating global ideaLs over global executions. We need to show how they connect with their audience on multiple channels and levels.

    If we have a great ideaL at the core of a global brand we can add local insights and flavour. It will allow briefs to breathe, creative to explore and the brand to have a purpose.

    More importantly it will guide creative teams down new roads, roads where the ‘key visual’ isn’t the centrepiece for healthcare advertising, it’s the ‘key thought’, a big ideaL – something that every creative team around the world would be happy to wear.

     

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  • Ogilvy CommonHealth eyes Asia’s ‘enormous’ opportunity

    ​On a recent trip to Hong Kong, Singapore, and Sydney, where he visited our offices in those cities and met with our leadership teams there, Ogilvy CommonHealth Worldwide President & CEO, Matt Giegerich, took some time out of his schedule to speak to Campaign Asia Pacific and talk about OCHWW and the growing importance of the region to our organisation.

    More here

     

     

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  • Biological evidence links brain inflammation and major depression

    ​A recent study by the Centre for Addiction and Mental Health found that the measure of brain inflammation in people who were experiencing clinical depression was increased by 30 per cent. The findings, published today in JAMA Psychiatry have important implications for developing new treatments for depression.

    More here

     

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  • Beer compound could help fight off Alzheimer’s and Parkinson’s diseases

    ​They’re now reporting in ACS’ Journal of Agricultural and Food Chemistry that a compound from hops could protect brain cells from damage and potentially slow the development of disorders such as Alzheimer’s and Parkinson’s diseases.

    More here

     

     

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  • Temporary paper tattoo measures blood glucose

    ​Future diabetes patients won’t have to stick themselves with a needle; they’ll just need to get a tattoo. Researchers have developed a temporary paper-based tattoo that applies a mild electrical shock to the skin to measure blood glucose levels. In a study of seven individuals—four males and three females—who wore the tattoo while eating a carbohydrate-rich meal in the lab, the device (pictured) was just as effective at measuring glucose levels as the traditional method, the finger stick monitor. None of the volunteers reported any discomfort during the tests, the team reports in the current issue ofAnalytical Chemistry, although some of them did point out a tingling feeling when the tattoo was taking its measurements. The device does not currently provide a numerical reading that diabetes patients would need to monitor their condition, but this is in the cards. Other possible applications include sending the information to the patient’s doctor in real time using Bluetooth. Now, the tattoo works for a whole day; the researchers are working on making the tattoo last longer while keeping it at its current cost of a few cents.

    More here

     

     

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  • FDA approves first-of-kind device to treat obesity

    ​The U.S. Food and Drug Administration today approved the Maestro Rechargeable System for certain obese adults, the first weight loss treatment device that targets the nerve pathway between the brain and the stomach that controls feelings of hunger and fullness.  

    The Maestro Rechargeable System, the first FDA-approved obesity device since 2007, is approved to treat patients aged 18 and older who have not been able to lose weight with a weight loss program, and who have a body mass index of 35 to 45 with at least one other obesity-related condition, such as type 2 diabetes.

    BMI, which measures body fat based on an individual’s weight and height, is used to define the obesity categories. According to the Centers for Disease Control and Prevention, more than one-third of all U.S. adults are obese, and people with obesity are at increased risk of heart disease, stroke, type 2 diabetes and certain kinds of cancer.

    More here

     

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  • Expensive medicines and where it’s all going?

    ​The Australian Commonwealth spending on PBS drugs is currently around $9 billion AUD per annum.  It is forecast to be over $15 billion by 2023. We are seeing this upward trend due to the increasing incidence of chronic illnesses and conditions, the ageing population of Australia and the cost of new PBS medications. 

    We know the hurdle to getting drugs listed on the PBS is higher than ever.  But when they get listed why are these medications so expensive for governments and should we listen to those criticising the Pharmaceutical Companies who discover, commercialise and manufacturer these medications?

    Bruce Booth wrote an interesting article this week on Forbes.com where he looked at two very different calculations around the total cost of drug development.  All things equal, and dipping into a Tufts Centre for the Study for Drug Development, it looks like the cost is now upwards on $2 billion USD per drug.  That’s huge by anyones standards.  But consider the journey to approval. 

    • It takes an average of 10 years to bring a discovery to the approval stage. 
    • Only 8% of drug candidates make it from discovery to the market – and that’s regulatory approval not reimbursement.  Reimbursement is a further stumbling block.
    • The cost of failures is the largest part of the overall cost in this analysis.  

    70% of the calculated cost of developing a new drug is that cost associated with the failures along the way. In a good article, Booth suggests we need to do things better, faster and cheaper.  

    I tend to agree. New technologies and the digital world we live in should mean we can share new information, new clinical data and new treatments more rapidly. Most products in the drug-pipeline are now complex, highly technical and often target new pathways and therefor HCPs will need to have a more in-depth understanding of the mechanism of action and science behind these innovative compounds and classes of drugs.

    The other question is how can the ‘Big Data’ we keep reading about help us develop the right products for the right patients in a healthcare landscape that is constantly changing and evolving?  A load of patient, HCP and product data itself won’t help us.  We need to be able to analyse and sift through it to find meaningful truths and insights that change the way we develop and commercialise new medicines.  This will make a difference.

     

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  • Ogilvy CommonHealth Launches Middle East Operation

    Today sees the formal launch of Ogilvy CommonHealth Middle East & North Africa (OCH MENA), part of Ogilvy CommonHealth Worldwide (OCHWW), the health behavior experts of Ogilvy.

    The official launch of the Dubai office was celebrated with an exclusive event for key stakeholders and senior clients at The Oberoi, Dubai. This is an important step in expanding the business model in the Middle East & North Africa (MENA) region. The Dubai operation will be led by Karen Kamel, Business Director, Ogilvy CommonHealth. She will directly report to Ronald Howes, Regional Managing Director, Memac Ogilvy.

    Ogilvy CommonHealth Worldwide is a globally recognized leader in the field of healthcare communications. The network offers a full range of services to the industry, including professional and consumer advertising, sales promotion, medical education, digital health solutions, pharmacy channel planning and public relations.

    The demand from the Middle East healthcare market continues to grow and the clients are constantly looking to engage with specialists that can offer 360 degree communications support. It is even more imperative that the Middle East healthcare practitioners take the growing demands of the clients seriously and respond creatively. With the ability to provide innovation and new thinking to existing and potential clients, it is a vital and a natural step to launch the new practice in the region.

    The Ogilvy CommonHealth Worldwide offer brings together experts from health promotion, medical education, brand planning and creativity that are driven by deep insights into cultural and market trends. Armed with Ogilvy’s global network and healthcare infrastructure understanding, scientific knowledge, technology and behavior change expertise, the practice is committed to providing creative and effective solutions for healthcare clients across the MENA region.

    Gloria Gibbons, President, EAME Ogilvy CommonHealth Worldwide, said:

    Edmond Moutran, Chairman & CEO Memac Ogilvy Group, commented:

    The Ogilvy CommonHealth Worldwide network currently has more than 1200 specialists in health and pharmaceutical communications. The newly launched Dubai practice will be supported by the resources of Ogilvy CommonHealth Worldwide network.

     

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  • Worse than Heartbleed.. Introducing Bash bug

    ​Linux users got a nasty surprise today, as a security team at Red Hat uncovered a subtle but dangerous bug in the Bash shell, one of the most versatile and widely used utilities in Linux. It’s being called the Bash bug.

    Read more

     

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  • Access to High-Cost Medications: A Balancing Act

    Our Ogilvy CommonHealth UK Market Access team have brought together an expert panel to discuss and debate the current challenges of innovative, high cost medications in a reimbursed market. It is a great read and very relevant to the Australian Healthcare sector.

    Read the article here

     

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  • Healthcare: 10 trends you need to know

    ​Healthcare is evolving fast in the age of digital, here are 10 of the most exciting trends patients, healthcare professionals and marketers need to be aware of. 

    View article here

     

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  • PSD vs HTML

    ​The way we develop digital projects for healthcare is evolving in a battle between PSD and HTML. In the future, web development may have little to no dependency on Photoshop assets and layouts!

    Read more here:

     

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  • Ogilvy CommonHealth: Top 100 agency list

    ​Want to know more about Ogilvy CommonHealth worldwide? Have a read of why we’re one of the Top 100 agencies in the world to work for and with here: 

    View Here

     

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  • Ogilvy CommonHealth Worldwide adds new leadership

    PARSIPPANY, N.J. —Ogilvy CommonHealth Worldwide (www.ochww.com) ,the health behavior experts of Ogilvy & Mather (www.ogilvy.com), today announced the addition of Matt de Gruchy, CEO of Ogilvy Healthworld inthe UK, and Katie Piette, director of global brand management, to the Ogilvy CommonHealth Worldwide Global Executive Committee.

    Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY, www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace. Mr. de Gruchy’s and Ms. Piette’s appointments round out the organization’s global executive committee, which is already composed of OCHWW Chairman and CEO Matt Giegerich; OCHWW President EAME Gloria Gibbons; OCHWW managing partners Darlene Dobry, Michael Parisi, Marc Weiner, and Shaun Urban; OCHWW Chief Financial Officer Robert Saporito; OCHWW Chief Talent Officer Susan DiDonato; and Regional Managing Director, APAC, Rohit Sahgal, as an associate member.

    Since joining the organization in 2001, Mr. de Gruchy has helped to guide and grow Ogilvy Healthworld in the UK to become the second largest hub within the OCHWW network. During his tenure in the UK office, Mr. de Gruchy has led a team that has produced an enviable collection of award-winning regional and global work, while setting standards to ensure the office consistently maintains a high level of creativity and innovation. With this new appointment, Mr. de Gruchy will lend his perspective and significant experience to the global executive committee and to the broader whole of the organization.

    During the past year, Ms. Piette assumed responsibility for overseeing global brand management across all of Ogilvy CommonHealth Worldwide’s disciplines. Since her appointment to the global brand management role, there has been a wealth of new business activity within the network for a variety of global brands. With her broad expertise in developing and maintaining international business relationships, Ms. Piette is expected to add an important new perspective to the executive committee as the organization continues to grow and service more global-facing brand opportunities.

    OCHWW Chairman and CEO Matt Giegerich said, “We are fortunate indeed to have both Katie and Matt in our leadership ranks, and their appointment to the global board will help us enormously as we continue to evolve and grow our Ogilvy CommonHealth global community.”

    About Ogilvy CommonHealth Worldwide 

    Ogilvy CommonHealth Worldwide (www.ochww.com) — the health behavior experts of Ogilvy & Mather (www.ogilvy.com) — committed to creativity and effectiveness in healthcare communications, everywhere. With 56 offices across 32 markets, Ogilvy CommonHealth Worldwide provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.

     

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  • The world of mobile development

    ​The world of digital and mobile development can be hard to keep up with. This short review gives an overview of what healthcare developers should be keeping front of mind when producing materials such as Apps and e-detailers for mobile devices.

     

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  • Australia punching above it’s weight for published publications

    The top 40 countries by number of research papers published this year has shown Australian research to be alive and well. With a population 14x smaller than the US, the number of publications per year stands up well with its larger advisory with 38,500 publications.View Article here

     

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  • We meowed at the Lions Health in Cannes

    ​Can you believe it was almost two months ago since the very first Lions Health at Cannes!

    I am actually kicking myself for not writing this sooner but you know how it goes.

    Overall I thought the standard of work was high, and that’s what you would expect for this type of event. I wouldn’t say that there was a new standard set, but there were definitely new players – non-healthcare agencies who haven’t been bound by medical departments or the weight of the past.

    Cannes Lions Health is putting healthcare advertising and communications on the world stage and I think this is great, but the playing field has just gotten bigger. So us healthcare folk need to stretch ourselves even more and deliver ideas that aren’t a print ad, e-detail aid or a direct mail series. We need to look
    outside of this and step away from the pharmaceutical/health look, feel, taste and tradition.

    I am proud to say Ogilvy CommonHealth Australia did just that with a Cat Ramps, a little ambient idea that set out to raise awareness of cat osteoarthritis.

    Instead of doing posters or an ad, we created a series of specially made ramps with website activation that were placed in Hyde Park Sydney on one day. Park visitors and city workers could interact with the ramps, activate the mobile website, learn about the disease, the signs to watch out for and potentially seek a management plan from their local vet.

    The traffic to the website exceeded objectives three-fold. Just under their monthly hits was achieved in one day.

    Even though we only made it to finalist, it was a big achievement given the 1,400 entries from 49 countries.

    But the biggest achievement was getting this idea signed off and up and running.

    So this little meow will hopefully turn into a big roar for Ogilvy CommonHealth Australia as we start our journey towards the next Lions Health in 2015.

    Tobë Pickford - Creative Director Ogilvy CommonHealth

     

     

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  • Ricky Gervais: The secret of creativity

    ​An insight into the secret of great creativity from award winning comedian and actor Ricky Gervais – more play and less work! 

    Read here

     

     

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  • Avoiding the pitfalls of a new product launch

    With the launch of any pharmaceutical brand, success or failure can be defined within the first few years of launch. The following article overviews some of the most common mistakes sales and marketing managers make before and during launch… Read here

     

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  • 7 Medical advances to watch in 2014

    Plenty of advances in medical research and treatment were made last year that could start to have a big impact in 2014. These breakthroughs range from making body parts on a 3D printer to getting the body to fight cancer on its own. 

    Here are seven to watch in 2014.

     

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  • The consult just got creative with silver surfers

    We hear it all the time; the elderly don’t go online. But with emerging and already existing technologies that help with better health outcomes, there’s even more reason for Aussie oldies to be there.

    This opens up great creative opportunities for pharmaceutical manufacturers and health business alike. It would be great for the brands that come off patent to offer value with exercises for the lungs or gamification for stroke rehabilitation. The digital world is our oyster. 

    More here.

     

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  • Apple executives meet with FDA to discuss mobile medical applications

    A group of senior Apple executives met with directors at the United States Food and Drug Administration (FDA) in December to discuss mobile medical applications, which could signal the finalisation of the widely anticipated Smartwatch.

    View original article.

     

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  • Probiotics not working? Try this…

    Spanish researchers are boasting of the health benefits of sausages made from baby poo. The Girona-based research team claim the unconventional ingredient is an abundant source of gut-boosting probiotics Lactobacillus and Bifidobacterium that can aid in gut health.

    View original article.

     

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  • Belfast medics develop X-ray app

    A group of medical consultants in Belfast have teamed up with IT specialists to develop a mobile app that can identify where a doctor is going wrong when interpreting X-rays. According to those behind the training tool, it is the first of its kind in the world.

    View original article.

     

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  • DIGI KNOW… Approximately 60 billion emails are sent on a daily basis and 97 percent are considered spam

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  • The very first passiveaggressive billboard

    Who doesn’t love an obnoxious, forced coughing fit when asmoker’s carcinogenic habit is anywhere near you? Apotek Hjartat, a Swedish pharmaceuticalcompany certainly does! In light of the popular New Year’s resolution,Apotek generated a clever billboard campaign to encourage smokers to giveup their filthy addiction. The digital billboard has a built-in smoke detectorthat triggers the character on screen to break out in a full-fledged coughingattack when someone is lighting up nearby. The billboards were strategicallyplaced around Stockholm to target the most popular smoking areas. What atactical cough indeed!

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  • This will add anotherdimension to Netflix and chill…

    We are about to givepurpose to your Saturday night Netflix binge. A world first virtual reality TVseries! Remember willsatisfy sci-fi lovers by throwing the viewer into a first person dystopianfuture where personal memories are but another digital asset. The seriesconsists of thirteen 20 minute episodes making the series do-able in one night,if you’re an avid binger. The director, George Kacevski, has turned our blockbusteraction in to a complete 360 immersive experience. We can see this ideabecoming a dangerous health hazard for all those soap opera addicts.load tx

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  • Bieber’s music reallyis medicinal!

    Give your ears someTLC with TSC. Threshold SoundConditioning is an app that customises music from YouTube,SoundCloud, Spotify or its own library to provide a physiotherapy session foryour ears. The app works by testing your hearing and detecting your worst keyfrequencies and then will generate customized sound signals to stimulatethem. These customisations are applied when you play this week’s number one bangersas well as suggesting tracks from its premade library specific to yourweaknesses. The creators of TSC claim that using the app for an hour each dayto play your music will improve hearing capacity within one month – now that’smusic to our ears! Download the app below.

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  • DIGI KNOW… A smart phone has more computing power than the computers used for the Apollo 11 moon landing!

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  • All you need is faith,trust and a little bit of pixie dust…

    Never lose your carkeys again, with a sprinkle of digital pixie dust you could locate all of yourvanishing belongings. A new app has been generated using smartphone AR thatdisplays on-screen pixie dust when your camera is within 150 feet of your lost item(or child if you can’t keep track). When downloading the Pixie app you must alsopurchase the tags that you can clip, tie or slip in to your disappearingpossessions. These devices are what trigger the pixie dust to pop up on yoursmartphone screen when the object is somewhere in the camera display.Apparently Tinkerbell wasn’t impressed with the exploding Samsung Galaxies, soPixie is only available to those with an iPhone. If your one of the lucky 600million then download the app, think happy thoughts and experience yourown Never-lose-it-again-land.

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  • Dancing to the beat ofyour heart

    What better way tofeel the beat then jamming to music created by your own heart’s rhythm? Unicefand ING Direct have teamed up to generate a fabulous digital campaign that doesjust this as part of their Powerfor Youth project. All you need is a webcam or smartphone camera toplace your finger tip over and the software will then measure your heart beat.In sync with its rhythm, the site will generate a very catchy tune that speedsup or slows down as your heart does. The campaign is fun and interactive allwhile promoting the greater good. Sorry mum and dad, now there’s no excuses foryour lack of rhythm.

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  • An algorithm thatdiagnoses skin cancer

    Another day anothermind blowing innovation in AI disease diagnosis. This time it’s an algorithmthat can diagnose skin cancer at the same performance level as traineddermatologists. With the prevalence of skin cancer on the rise and theincreasing importance of quick diagnosis, scientists at Stanford Universityhave generated a truly game-changing device. They inputted almost 130,000images of different skin disorders to help train the algorithm and from itsfirst test it had astonishing results. The final product was then testedagainst 21 board-certified dermatologists and its accuracy matched that of theprofessionals.

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  • Bedtime storiesbrought to life

    Calling allparents/babysitters/adults-that-refuse-to-grow-up, we have found an inventionthat will PIMP your bedtime stories! The innovation known as Moonlite makes bedtimestories come to life by using an app and a detachable photo reel. The reelconnects to your smartphone flashlight and projects HD images onto your ceilingas you read your bedtime story. The app also includes sound effects to make thereading experience completely immersive and magical for children. Moonlite wasdeveloped by a mum after she noticed it was hard to keep her daughter engagedin regular bedtime stories and has already raised almost $350,000. Pledge$30USD or more at the Kickstarter link below and receive your first Moonlitepack.

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  • This robot will cuddleaway your broken heart

    Scientists have jumped on theValentine’s Day band wagon and taken the popular “wearing your heart on yoursleeve” saying to a whole new level – wearing your heart IN your sleeve. Whilewe don’t doubt that a healthy heart can help in your Valentine’s Day pursuits,this new invention has the survival of humanity in mind instead. The answer issoft robotics, an innovation that has been around for a while but has onlyrecently been studied to help failing hearts. This new research projectinvolves the creation of a soft robotic sleeve that wraps around a biologicalheart and helps it to beat by twisting and compressing in synch with abeating heart.

    It can be customisedto meet the needs of a range of broken hearts, from left or right sidedweaknesses to betrayal and adultery (the latter is still under study). The mainadvantage is that it doesn’t come in contact with blood, lessening the chanceof clotting or strokes. Unfortunately the study is only in its early stages soall those anti-romantics who are avoiding social media this February 14thyou’re broken hearts may have to wait another couple years to be cured.

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  • Measure your spermwith your smartphone

    It’s hard enough getting a man totheir doctor for a regular check-up but asking them to go to the doctor for afertility test is a whole other ball game. That’s why we decided it was ourmoral duty to introduce you to the at home YO Sperm Kit. With a smartphone, $50and an eager hand, this kit will provide men with the rest of the bits and bobsneeded to test your fertility in the comfort of your own home (or wherever getsyou going).

    The kit comes with amini-microscope that attaches to your smartphone camera and measures your spermmovement and count. After letting your sample rest for 10 minutes you thenplace it on the provided slide under the microscope and the app will take andanalyse a 30-second video. If you’re one of the more interested fellows you canalso watch your swimmers on your smartphone screen while you wait. Not only isthis test quick, convenient and affordable but it also has a 97% accuracy rate!So come on guys we’re giving you a getout of jail free card to do what you love to do.

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  • Shades of colour

    The title says it all- a pair of shades that can cure, if you will, colour blindness (just becausewe’re on a visual high this week). The EnChroma Cx sunglasses are not cheap,burning a $600 hole in the wallet, but they have had astonishing results. The glasseswere created specifically for people with a type of red-green colourblindness. To decipher which type you must first take the enchromatest on their website. From this you can then order a pair of sunglasseswith a 30 day money back guarantee. So far there has been accounts ofpeople now being able to see complete rainbows, distinguish greens in leavesand identify reds in objects they once thought were brown. An emotional NewYork Times writer wrote, “I felt a surge of emotion. It was like a peek intoa world I knew existed, but had never been allowed to see.”

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  • VR: into thedarkness 

    We have ridden the VR wave sinceits birth in gaming and supported it in to the corporate and medical world. Soit goes without saying that we are more than excited to hear it’s flourish inthe world of Hollywood. It made a name for itself at the 2016 Tribeca Filmfestival alongside the award winning film Noteson Blindness. If you haven’t been so lucky to see it, the film isbased on academic John Hull’s learning and acceptance with blindness as hedocumented his sight regression in a voice recorded diary during the early1980s.

    The accompanying project, Notes on Blindness: Into the Darknessis an interactive nonfiction form of storytelling that uses VR and John’soriginal voice recordings to explore his cognitive and emotional experience ofblindness. It is now available for free on Samsung Gear or with your smartphoneusing Google cardboard.

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  • Decoding Dyslexia

    “Are you a robot?” It’sa common annoyance when you’re quickly trying to confirm your onlineshopping order - typing out a box of obscurely displayed lettersis not an efficient use of the lunch break! These Captchas aren’t allbad though, a campaign created by an Indian hospital is using them to promotedyslexia awareness!

    Today 1 in 10children are diagnosed with dyslexia but teachers and parents areconstantly mistaking the condition for laziness. To get the messageacross, Jaslok Hospital generateda new Captcha replacing the familiar pixelated letters we’reaccustomed to and instead displayed dyslexic children’s handwriting. Itturned out that a staggering 95% of visitors couldn’t read it and hit therefresh button where they were taken to a campaign message about dyslexia.These Captcha’s reached 1,000,000 people, an incredible result for dyslexiaawareness.

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  • Odontophobic’s thisproducts for you!

    Don’t have time to keep yourregular dentist appointment? Don’t stress Ara, the first AI electronic toothbrush,can analyse and produce reports on brushing techniques and habits.The AI toothbrush, developed by Kolibree, can collect information on howeffective a user’s brushing technique was and provides users with tips on howthey can improve through a corresponding smartphone app.

    The toothbrush generatesreports using 3D motion sensors in the bristles, an accelerometer, a gyroscopeand a magnetometer. The more the user brushes, the more the toothbrush learnsabout a user’s technique and can provide enhanced feedback. Users can alsoreceive weekly emails with their reports, which can also be sent to theirdentists for analysis. The brush will be available to pre-order before Februaryso we recommend keeping an eye out for it.

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  • In a tasty developmentof the carrot and stick idiom, you can now eat the carrot

    In line with all our new yearoptimism, David Lloyd has opened the RunFor Your Bun Café, where patrons pay for their lunch by completinga 10 minute HIIT workout. Inspired by research that indicated the averageoffice worker spends 90% of their day sat down and not moving, this café aimsto offer a healthy alternative, that is less about skipping lunch and moreabout a balanced diet and regular exercise.

    Early appointments are sold out but whether this new yearenthusiasm has legs or if patrons demand a bigger carrot or a bigger stickremains to be seen.

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  • #newyearnewyou

    Perifit is a crowd funded appfor women to improve pelvic floor strength. 1/3 women have a pelvic floorweakness but few like to discuss it. IT’S OK LADIES! This novel appcombines game play with fitness tracking, offering to improve your corestrength, boost your confidence and enhance performance in the bedroom. The appoffers tailored training programmes, from pregnancy to intimate wellbeing,while allowing users to track their progress across parameters such asforce, endurance reflex and agility. Perhaps this will be the top performinghealth & wellness app of 2017?

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  • The smartwatch onsteroids

    Since we’re on the topic ofwearable tech, two new smartwatches are about to be released that trumps allsmartwatches to date. The new K-TrackGlucose and K-TrackAthlete can measure not only your heart rate, calories burned andsteps taken but also your glucose and lactic acid levels. It does thisinstantaneously through a press of a button. How?  The watch includes a0.5mm micro needle that punctures just the top surface of your skin beforereaching any nerves, so don’t worry it’s painless. It then absorbs thechemicals and generates an analysis.

    Not only is thisquick analysis a fantastic health measurement for people with Type 1 and Type 2diabetes but it is also a breakthrough performance enhancer for athletes. Todate, lactic acid could only be tested through blood draws which had to betaken after exercise lessening their accuracy. The new K-Track athlete however,pinpoints optimal levels of lactic acid and can then improve trainingschedules, recovery plans and ultimately performance. 2017 is looking promisingalready!

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  • A false alarm orlabour? 

    As if having a painstaking contraction isn’t enough to focus on during pregnancy but women arealso expected to count and time these contractions as well. Trying to do mathat the simplest of times is hard enough, let alone while focusing on inhalingthrough the nose and exhaling through the mouth and trying not to stranglewhoever else is by you. Cue Bloomlife,a sensor that is strapped to the woman’s stomach during her third trimester andcounts, times, and measures the strength of Braxton Hicks and labourcontractions. The data is transmitted to a smartphone and provides real-timecontraction patterns through the accompanying app. Not only will this givethe women some peace of mind leading up to the birth but it also provides alarge amount of medical data that researchers and doctors can use to betterunderstand pregnancy and complications.

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  • 2016 wasn’t all bad

    UK voted out. TheUS hired a new prez. South Korea pretty much fired theirs. Wesaw too many clowns and said RIP to Harambe.  Kim K wasrobbed. Beyonce made Lemonade. And Leo finally won an Oscar! Butaside from the all-encompassing viral drama, 2016 saw the birth of some of thegreatest socially responsible innovations yet. With everything from bots thathelp low-income families fight eviction to floating buses that reduce pollution,this article will run you through the top 21 innovations that improved theworld in 2016. Turns out it wasn’t such a bummer of a year after all!

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