on (02) 9955 9500
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Level 6, 30 The Bond, 30 Hickson Road,
Millers Point, NSW 2000
Ph: +612 9955 9500
Be inspired. See how today’s health issues are being addressed with new innovations and fresh ideas. Call us to run a FRESH session with your team.
In an age of late nights, work overload and digital addiction, we can be forgiven for feeling a little lacklustre. With more pressure than ever forcing us into a cycle of ruin and recovery, how do we reclaim our lives and become masters of our wellbeing?
The path to wellbeing comes down to four life-changing insights, as covered in theWellbeing Open to All Programme (WPP AUNZ).
Be the leader of yourself
Imagine a circle. Place inside the circle all aspects of your life within your control – like diet and exercise. Outside your circle, place aspects of your life that aren’t in your control – like weather and traffic. Now imagine a breeze gently blowing everything outside the circle away. There they go… disappearing into the distance. Let them. If you’ve successfully fought the tendency to cram all aspects of your life into the circle, then you might have realised something – you can’t control everything and no amount of groaning about the rain is going to make it go away. It’s well established that the most successful people dedicate the majority of time to things within their circle. Their focus is on what they can control.
Be energy optimised
Though most of us are familiar with circadian rhythms – biological rhythms that occur over a 24-hour cycle – like the sleep-wake cycle, few would have heard of ultradian rhythms, which occur over shorter increments during the day and night. The Basic Rest-Activity Cycle (BRAC) is an ultradian rhythm that occurs in 90-minute cycles of activity throughout the day, provided our bodies and biological rhythms are in sync. To get the most out of these 90 minutes, it’s essential to rest in between, paying particular attention to the quality of our rest. Change your environment, stretch, walk, nap and unplug from devices.
Healthy people are nearly three times more productive than unhealthy people. But what practices facilitate this productivity? A challenge that many of us face in our workday is overload. How are we supposed to navigate through the sheer volume of work landing on us? The Pareto principle (also known as the 80/20 rule) states that about 80% of effects are the result of 20% of causes, that is, the majority of outcomes come from a minority of inputs. So in tackling the most important tasks on your daily to-do-list first, you’ll have completed most of your important work for the day.
Mindfulness meditation is not about adopting impossible inverted postures whilst chanting exuberant “Oms”. It’s the practice of being fully present. Anyone can do it and each time you draw a wandering mind back to the present, your mindful muscle becomes stronger – turning failures into success! In taking responsibility for our wellbeing, we can become more empowered and successful. Remember to incorporate these simple steps into your day to become a ‘Well Being’:
A number of useful Apps are also available to help you on your mindfulness journey. Here are a selection that you may find helpful.
Pharma more than often plays the ‘safe card’ when it comes to health communications. So it was heartening to see organisations getting behind ideas that don’t rely on imagery of people walking along a beach, enjoying their yoga or swinging their kids around the garden. When it comes to stirring your audience to a point where they sit up and take notice, there’s nothing like a jolt. At this year’s Lions Health a few Pharma companies opted for this direction, and were rightly awarded for it.
MSunderstood Café (Bronze Lion – Health & Wellness)
Roche, alongside MS Ireland, took MS awareness to the next level and created a pop-up café that exposed people to the symptoms of MS by demonstrating the everyday difficulties in simply going for a coffee. With the objective of improving access to treatment, this team succeeded in scoring a meeting with the Minister for Health in Ireland - resulting in parliamentary discussions to get speedier access and reaching 13 million people. What’s more, the proceeds of the café went to charity.
Project 84 (Gold Lion – Health & Wellness)
In the UK, 84 men kill themselves every single week. A staggering statistic that needed a brave execution to bring it to the fore and raise awareness not only in the public eye, but all the way to Parliament. CALM (Campaign Against Living Miserably) partnered with street artist Mark Jenkins to create a message that would jolt a nation. 84 lifelike sculptures standing atop of prominent buildings, designed with the help of friends and families bereaved by suicide. For maximum impact it was revealed live on breakfast TV by one of Britain’s largest TV networks, ITV. The bold move generated 220,000 petition signatures and drove a 34% increase in CALM helpline activity.
5 million puffs (Silver Lion – Pharma)
When it comes to COPD, there’s not a lot of sympathy within the healthcare professional community, with a common perception being that sufferers brought it on themselves and should’ve known better. But what they don’t always see is the everyday struggle of living with COPD. Boehringer Ingelheim, with their agency, wanted to show its grim reality, to create empathy and lead healthcare professionals to believe that even though people have COPD and may still smoke, they still deserve to breathe. Yes, this is a series of print ads, but with such masterful execution and individually crafted headlines, it’s hard not to sit up and take notice. It goes to show that investing in a talented photographer and art team pays off.
After sitting through over an hour of the most glorious moments of rock, I thought to myself, how can a band like RUSH be so different yet so successful through all these years.
RUSH? You know, the Canadian progressive rock band from the 70’s. OK, maybe it’s just old rockers like me who love this stuff.
Anyway, it was about sticking to their guns and not doing what the record company told them. The company said, “Make it hip, make it sound like today”. They said, “NO, we’re RUSH man, we play what’s natural to us, we also know our audience and what they love”.
So, as we prepare for the numerous healthcare award shows, I hope health agencies have stayed true to themselves. They are out to impress their audience, not just the judges. Have they used the latest technology and thinking to make a real difference, not just because it’s cool? Have they hired the best photographer to connect with patients, not their peer group?
This is easier said than done. Shows like Cannes Lions have opened the door to the award sharpshooters. The mainstreamers who can smell the opportunity to bag more trophies.
Health is easy prey to them and last year was a testament to that. Most of the gold awards were snapped up by non-healthcare agencies. Yes, they had great work but they also have clients that believe in the power of it. Ones that demand briefs to ultimately change lives, ones that want an agency to come to them with inspiring ideas yet are not too scared to go implement them.
I believe we need to turn our clients onto these shows and the importance of creative excellence and innovation. I know some companies share briefs out to all their agencies with the sole purpose of winning a Lion.
Apart from being in the south of France with the sea, sand, talks and parties, they know that brilliant creativity is good for business. They want to be there to soak it up and inspire themselves. They are part of the band.
I must admit, it’s a bit hard for me to convince a client from Sydney to jump on a plane (unless we were paying) and join the crowds on the Croisette. But we can bring Cannes back here. Show them what went on, why award shows are worth investing in. The trick is to make it relevant – show them the work that challenges the status quo gets results beyond a trophy. We can’t expect our clients to want to move away from their norm unless we do this. We (Managing Directors, Creative Directors, Writers, Art Directors, Account Service, Admin) need to make creativity important for business. If we don’t, the non-healthcare agencies will be taking home health related awards – not you.
So, as we edge towards Cannes Lions, I am hoping we will see a stack of hits by healthcare shops. Agencies who like RUSH were brave and didn’t just aim to please the jury – they made something that’s truly memorable because it would make a difference to the audience it was intended for. And, if you happen to get a Lion, well that’s just like getting a gold record, a very heavy memorandum that the work is bloody good.
Last week our team had the immense pleasure of hosting a group of year 10 students from Granville Boys High School as part of ASPIRE’s Degrees at Work program: a UNSW-run work experience program with a twist.
Three years – that’s the average gap in mathematical, scientific and reading literacies between 15 year-old students from high socioeconomic status (SES) and low SES backgrounds; a statistic which highlights why programs like this are so essential.
The Degrees at Work initiative seeks to introduce students from ASPIRE schools to a variety of workplaces, given that many have had little contact with tertiary-educated professionals. Degrees at Work therefore allows ASPIRE students to discover career opportunities and gain new perspectives on potential pathways.
We kicked the morning off with a presentation about Ogilvy CommonHealth’s (OCH) people, values and work, after which it was time to bare all. Six OCH staff bravely volunteered to form an interactive panel where we shared our personal journeys and answered questions from the students. In truth, these discussions were deeply revealing; some of us had started our careers in a position similar to those of the Granville High boys, while others had been totally off the grid. Ultimately, what held true for all was that we love our jobs and have worked hard to get here. Evidently, there’s no one way to achieve success, as long as you follow your interests and curiosities.
After mingling over lunch on the balcony, it was back down to business with an interactive workshopping session in small groups. Here, we explored each student’s transferrable skills, from computer literacy to communication, and worked together to create short and long-term goals. This activity highlighted that the students are keen to do well and find the future slightly scary as the pressure to perform is great.The students displayed wonderful initiative. They were smart and insightful. We walked away from the Degrees at Work session hoping that we were as much of an inspiration to them as they were to us. To find out more, or to get your organisation involved in Degrees at Work, please contact Jane Artup via email email@example.com.
Last week our Ogilvy CommonHealth team had the privilege of visiting the ‘hope-makers’ at the Garvan Institute of Medical Research and Kinghorn Cancer Centre in Darlinghurst, Sydney.
From the iconic DNA-inspired helical staircase we were led through the state-of-the-art facility on an extraordinary tour that expanded our minds and lifted our spirits. Our bodies may also benefit from the incredible work of the Garvan, with some of us keen to undergo genome sequencing, the results of which are now available in just 4 days!
From million dollar genome sequencers and 3D printers to VR headsets displaying real-time red blood cell flow and internal cell matrix – you’ve never heard so many ‘oohs’ and ‘wows’ from a group who make it their business to know the latest in medical research and technology.
We were completely blown away by the innovation and advances in research, particularly into rare and neglected cancers. The Garvan prides itself on ‘looking at the diseases that no one else is looking at.’ A lesson in uncommon thinking.
The Garvan’s life saving research is only possible through donations from the general public and government grants. But with funding being reduced year on year, we need more to support this groundbreaking medical research centre and the geniuses in it!
Visit www.giving.garvan.org.au/donate-now to find out more.
Well the dust has certainly settled and everyone is reflecting on Lions Health 2016. Celebrating, commiserating or wondering what the hell just happened.I was lucky enough to be there this year soaking up the atmosphere of the cote d’azur and attending one of the biggest if not the most prestigious healthcare advertising awards events of the year.
Cannes Lions Health is now in its third year but it was my first. Overall it was an impressive event, and from what I hear, it was slightly more integrated with the main event than last year. I reckon it could be even more so, with some of the speakers from the main show talking at the LionsHealth. Iggy Pop is the best person to talk pharmaceuticals right?
I was really there to be inspired by creativity, to talk about creativity and to worship creativity in healthcare communications. Also to see how we measured up against the world.
I am thrilled and proud to say we did. We only had one entry and managed to score 3 Bronze Lions. It was a great moment for us. It was even sweeter being the only Australian healthcare agency to come away with anything. A massive achievement as we have some great competition.
But when you look at what’s winning you realise that healthcare agencies aren’t really making a large impact at the LionsHealth, which seems backwards as it’s a health specific show.
The Grand Prix went to a non-healthcare agency. Only 3 healthcare agencies won Gold out of the 12 Gold Lions handed out. 9 out of the 29 Silvers and only 8 out of the 38 Bronzes across Pharma and Health & Wellness.
When I looked at the finalists in the mainstream show who also took the stage at Lions Health, I realised they’re going to need an extra suitcase and healthcare agencies are going to have to find more opportunities to do this kind of work.
But hey, good on them, Manboobs, and Breathless Choir deserved to win big as it was an inspirational piece of work.
Yet we can lift our head high. 3 Lions for one piece of work is nothing to sniff at.
So did I learn anything new? Yeah I did. I found out that the tech companies will be the leaders in health in 5 years time. Your phone will be your health centre and even deeper collaboration with your client and people outside of our normal scope is the recipe to wins awards. Also you can get free drinks at YouTube beach and free food at the Facebook event.
So what can we as healthcare companies do to win big at Cannes Lions Health next year?
Ultimately a great idea executed extremely well is all it takes. One that makes the judges jealous, laugh out loud or cry – it’s that simple. But it’s not that simple to do.
The Cannes Lions international festival of creativity has wrapped up for another year. Ogilvy & Mather took out top network for the 5th year in a row.
1 in 2 Australian males and 1 in 3 Australian females will be diagnosed with cancer before the age of 85. Learn how to mitigate your risks here.
Do we need a healthcare awards show?
With all but one or two award shows done and dusted for the year, I can honestly say that I have been delighted to see the standard of creativity in healthcare grow from strength to strength. It’s been inspiring but at the same time it’s been frustrating.
Recently I judged at one of the major healthcare award shows along with some of the industry’s best – people I respect deeply.
We had some interesting conversations around a few of the entries. The main discussion point being, is this really health?
Saving dogs, a hashtag for mums about how amazing their child is, helping hungry people or recruiting medical staff for the armed forces – for me seems broader than health or not even health at all.
We did discuss the fact that it lifted the game in terms of thinking and execution, but it was acting as a guide stick of where we need to be rather than being a true health entry.
But do these types of entries make the interactive visual aid that has been under the red pen of medical advisors feel boring? Does it make the print ad idea that has made it through the treacherous journey of a pharmaceutical marketing department and research group feel flat? Does it make the medical education program that the regulatory body has scrutinised to the inch of its life look dull?
The answer is yes.
There is no place for pharmaceutical work in a current healthcare awards show. If it isn’t bringing you on the brink of tears or changing the world as we know it, it won’t get a real look in. It will be blindsided.
So should we have a healthcare awards show? Why not simply have a health category in the mainstream shows?
Think we know the answer to that one.
The bigger question is (and the part of the reason why award shows were there in the first place), how are we going to lift pharmaceutical communications to a better standard. How are we going to inspire true healthcare agencies that live and breathe health everyday?
I believe they deserve to be judged in a very different way.
The idea and great execution, without a doubt should be there. But pharmaceutical communications goes deeper than that. It’s the strategy that creatively and intelligently weaves its way though the minefield of regulations and treatment indications. The medical writing that’s taken highly scientific information and made it code compliant yet highly persuasive to a cynical physician.
So with all this in mind, I believe we do need an awards show for healthcare, but it has to be very different to the shows we currently have. They are mostly celebrating work that’s for the good of man (or animal) kind and I believe you could tack anything to that and call it health.
Pharma is a weird and wonderful world and very specialised one, so when it comes to judging creativity, should it not be seen through a slightly different lens?
This year over 1.6 million Americans will be diagnosed with cancer and nearly 600,000 people will die from the disease. That’s over 1600 people each day. The need for innovative therapeutic approaches to treat cancer has never been higher. To help fight the tumor, oncologists are literally looking within at new immunotherapeutic approaches aimed at unleashing the body’s own natural defenses.
The idea of immunotherapy isn’t a new one. Since the first studies of antibodies began in 1891, researchers have continued to investigate the potential of the immune system. But the idea held little more than promise.
But all that has changed.
Numerous breakthrough advancements in immunotherapy, with unprecedented results, have propelled the entire class forward. At this year’s Annual Meeting of the American Society of Oncology (ASCO), immunotherapy took front and center. Thousands upon thousands of oncologists crammed the educational sessions for just a glimpse of some of the new data being presented, CNN ran headline news stories from the congress, and even patients are aware and asking their physicians about the new therapies being researched.
Across the board, the pharmaceutical industry has started to mobilize behind the potential of immunotherapy unlike anything else seen before. Most of the major pharmaceutical companies already have one or more new drug candidates in development—and if they don’t, they are aggressively exploring opportunities to catch up.
Over 800 Clinical Trials With Immunotherapy Products At present there are 844 ongoing or completed clinical trials with immunotherapy drugs across a wide range of tumor types. These trials include some of the most challenging cancers associated with the worst prognoses, like lung, stomach, brain, and melanoma. And new trials with new products and new regimens are added almost daily.
$35 Billion in Projected Sales Analysts believe that annual sales for immunotherapy products in oncology will reach $35 billion a year. 60% of Cancers Will be Treated With Immunotherapy Researchers believe that immunotherapy may become the dominant form of treatment in oncology, with nearly two out of every three cancer patients receiving some form of immuno-based therapy within the next decade.
While these numbers are staggering, the greatest benefit may be for the patients diagnosed with cancer. The early results from the emerging next-generation immunotherapy agents have rightfully captured the hopes of both patients and oncologists. With continued research and a little luck, these treatments may provide more than a treatment for a cancer, they may offer a cure.
Ok so we have infiltrated most of the world with Neighbours, XXXX beer and Aussie backpackers armed with Vegemite, but does that mean we deserve to wear global creative?
Every year we have to put up with images of a happy patients, a swoosh or metaphoric symbol demonstrating the benefits, a brand guidelines book of ‘do’s and don’ts’ and a template to follow that sets more restrictions than a Russian trade embargo.
To a global marketing team this makes perfect sense, to the CFO it makes the spread sheet look good, but to the poor bastards who have to deal with it at a local level, its like wearing a jumper your Nanna knitted you for one of those daggy family photos - its preposterous.
So here goes; ‘there’s no such thing as global creative’- one size does not fit all cultures. What they are creating is global awkwardness as it stifles creativity and more importantly doesn’t give the brand flexibility to adjust to the nuances of the country and audience.
However, there is such a thing as a ‘global ideaL’. All great brands that we interact with today have one. It’s the bedrock from which brands can thrive. I believe pharmaceutical marketing departments and companies need to look outside their world and see how a soft drink or a sports brand connects with its audience. A global ideaL is perfect for health. Every drug, device or ointment is there to make the world a better place for humans and animals.
A global ideaL will bring flavour and texture to a very dry area. For instance, the board game Scrabble has the ideaL of; the world would be a better place if we rediscovered the magic of words and Fanta’s was around having more fun. (Something we may need to do?)
This is all very well but what can we actually do?
Well I believe the creative community need to encourage marketers, strategists and account service teams in healthcare to look closely at their distant cousins and see the benefit of creating global ideaLs over global executions. We need to show how they connect with their audience on multiple channels and levels.
If we have a great ideaL at the core of a global brand we can add local insights and flavour. It will allow briefs to breathe, creative to explore and the brand to have a purpose.
More importantly it will guide creative teams down new roads, roads where the ‘key visual’ isn’t the centrepiece for healthcare advertising, it’s the ‘key thought’, a big ideaL – something that every creative team around the world would be happy to wear.
On a recent trip to Hong Kong, Singapore, and Sydney, where he visited our offices in those cities and met with our leadership teams there, Ogilvy CommonHealth Worldwide President & CEO, Matt Giegerich, took some time out of his schedule to speak to Campaign Asia Pacific and talk about OCHWW and the growing importance of the region to our organisation.
A recent study by the Centre for Addiction and Mental Health found that the measure of brain inflammation in people who were experiencing clinical depression was increased by 30 per cent. The findings, published today in JAMA Psychiatry have important implications for developing new treatments for depression.
They’re now reporting in ACS’ Journal of Agricultural and Food Chemistry that a compound from hops could protect brain cells from damage and potentially slow the development of disorders such as Alzheimer’s and Parkinson’s diseases.
Future diabetes patients won’t have to stick themselves with a needle; they’ll just need to get a tattoo. Researchers have developed a temporary paper-based tattoo that applies a mild electrical shock to the skin to measure blood glucose levels. In a study of seven individuals—four males and three females—who wore the tattoo while eating a carbohydrate-rich meal in the lab, the device (pictured) was just as effective at measuring glucose levels as the traditional method, the finger stick monitor. None of the volunteers reported any discomfort during the tests, the team reports in the current issue ofAnalytical Chemistry, although some of them did point out a tingling feeling when the tattoo was taking its measurements. The device does not currently provide a numerical reading that diabetes patients would need to monitor their condition, but this is in the cards. Other possible applications include sending the information to the patient’s doctor in real time using Bluetooth. Now, the tattoo works for a whole day; the researchers are working on making the tattoo last longer while keeping it at its current cost of a few cents.
The U.S. Food and Drug Administration today approved the Maestro Rechargeable System for certain obese adults, the first weight loss treatment device that targets the nerve pathway between the brain and the stomach that controls feelings of hunger and fullness.
The Maestro Rechargeable System, the first FDA-approved obesity device since 2007, is approved to treat patients aged 18 and older who have not been able to lose weight with a weight loss program, and who have a body mass index of 35 to 45 with at least one other obesity-related condition, such as type 2 diabetes.
BMI, which measures body fat based on an individual’s weight and height, is used to define the obesity categories. According to the Centers for Disease Control and Prevention, more than one-third of all U.S. adults are obese, and people with obesity are at increased risk of heart disease, stroke, type 2 diabetes and certain kinds of cancer.
The Australian Commonwealth spending on PBS drugs is currently around $9 billion AUD per annum. It is forecast to be over $15 billion by 2023. We are seeing this upward trend due to the increasing incidence of chronic illnesses and conditions, the ageing population of Australia and the cost of new PBS medications.
We know the hurdle to getting drugs listed on the PBS is higher than ever. But when they get listed why are these medications so expensive for governments and should we listen to those criticising the Pharmaceutical Companies who discover, commercialise and manufacturer these medications?
Bruce Booth wrote an interesting article this week on Forbes.com where he looked at two very different calculations around the total cost of drug development. All things equal, and dipping into a Tufts Centre for the Study for Drug Development, it looks like the cost is now upwards on $2 billion USD per drug. That’s huge by anyones standards. But consider the journey to approval.
70% of the calculated cost of developing a new drug is that cost associated with the failures along the way. In a good article, Booth suggests we need to do things better, faster and cheaper.
I tend to agree. New technologies and the digital world we live in should mean we can share new information, new clinical data and new treatments more rapidly. Most products in the drug-pipeline are now complex, highly technical and often target new pathways and therefor HCPs will need to have a more in-depth understanding of the mechanism of action and science behind these innovative compounds and classes of drugs.
The other question is how can the ‘Big Data’ we keep reading about help us develop the right products for the right patients in a healthcare landscape that is constantly changing and evolving? A load of patient, HCP and product data itself won’t help us. We need to be able to analyse and sift through it to find meaningful truths and insights that change the way we develop and commercialise new medicines. This will make a difference.
Today sees the formal launch of Ogilvy CommonHealth Middle East & North Africa (OCH MENA), part of Ogilvy CommonHealth Worldwide (OCHWW), the health behavior experts of Ogilvy.
The official launch of the Dubai office was celebrated with an exclusive event for key stakeholders and senior clients at The Oberoi, Dubai. This is an important step in expanding the business model in the Middle East & North Africa (MENA) region. The Dubai operation will be led by Karen Kamel, Business Director, Ogilvy CommonHealth. She will directly report to Ronald Howes, Regional Managing Director, Memac Ogilvy.
Ogilvy CommonHealth Worldwide is a globally recognized leader in the field of healthcare communications. The network offers a full range of services to the industry, including professional and consumer advertising, sales promotion, medical education, digital health solutions, pharmacy channel planning and public relations.
The demand from the Middle East healthcare market continues to grow and the clients are constantly looking to engage with specialists that can offer 360 degree communications support. It is even more imperative that the Middle East healthcare practitioners take the growing demands of the clients seriously and respond creatively. With the ability to provide innovation and new thinking to existing and potential clients, it is a vital and a natural step to launch the new practice in the region.
The Ogilvy CommonHealth Worldwide offer brings together experts from health promotion, medical education, brand planning and creativity that are driven by deep insights into cultural and market trends. Armed with Ogilvy’s global network and healthcare infrastructure understanding, scientific knowledge, technology and behavior change expertise, the practice is committed to providing creative and effective solutions for healthcare clients across the MENA region.
Gloria Gibbons, President, EAME Ogilvy CommonHealth Worldwide, said:
Edmond Moutran, Chairman & CEO Memac Ogilvy Group, commented:
The Ogilvy CommonHealth Worldwide network currently has more than 1200 specialists in health and pharmaceutical communications. The newly launched Dubai practice will be supported by the resources of Ogilvy CommonHealth Worldwide network.
Linux users got a nasty surprise today, as a security team at Red Hat uncovered a subtle but dangerous bug in the Bash shell, one of the most versatile and widely used utilities in Linux. It’s being called the Bash bug.
Our Ogilvy CommonHealth UK Market Access team have brought together an expert panel to discuss and debate the current challenges of innovative, high cost medications in a reimbursed market. It is a great read and very relevant to the Australian Healthcare sector.
Healthcare is evolving fast in the age of digital, here are 10 of the most exciting trends patients, healthcare professionals and marketers need to be aware of.
The way we develop digital projects for healthcare is evolving in a battle between PSD and HTML. In the future, web development may have little to no dependency on Photoshop assets and layouts!
Want to know more about Ogilvy CommonHealth worldwide? Have a read of why we’re one of the Top 100 agencies in the world to work for and with here:
PARSIPPANY, N.J. —Ogilvy CommonHealth Worldwide (www.ochww.com) ,the health behavior experts of Ogilvy & Mather (www.ogilvy.com), today announced the addition of Matt de Gruchy, CEO of Ogilvy Healthworld inthe UK, and Katie Piette, director of global brand management, to the Ogilvy CommonHealth Worldwide Global Executive Committee.
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY, www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace. Mr. de Gruchy’s and Ms. Piette’s appointments round out the organization’s global executive committee, which is already composed of OCHWW Chairman and CEO Matt Giegerich; OCHWW President EAME Gloria Gibbons; OCHWW managing partners Darlene Dobry, Michael Parisi, Marc Weiner, and Shaun Urban; OCHWW Chief Financial Officer Robert Saporito; OCHWW Chief Talent Officer Susan DiDonato; and Regional Managing Director, APAC, Rohit Sahgal, as an associate member.
Since joining the organization in 2001, Mr. de Gruchy has helped to guide and grow Ogilvy Healthworld in the UK to become the second largest hub within the OCHWW network. During his tenure in the UK office, Mr. de Gruchy has led a team that has produced an enviable collection of award-winning regional and global work, while setting standards to ensure the office consistently maintains a high level of creativity and innovation. With this new appointment, Mr. de Gruchy will lend his perspective and significant experience to the global executive committee and to the broader whole of the organization.
During the past year, Ms. Piette assumed responsibility for overseeing global brand management across all of Ogilvy CommonHealth Worldwide’s disciplines. Since her appointment to the global brand management role, there has been a wealth of new business activity within the network for a variety of global brands. With her broad expertise in developing and maintaining international business relationships, Ms. Piette is expected to add an important new perspective to the executive committee as the organization continues to grow and service more global-facing brand opportunities.
OCHWW Chairman and CEO Matt Giegerich said, “We are fortunate indeed to have both Katie and Matt in our leadership ranks, and their appointment to the global board will help us enormously as we continue to evolve and grow our Ogilvy CommonHealth global community.”
About Ogilvy CommonHealth Worldwide
Ogilvy CommonHealth Worldwide (www.ochww.com) — the health behavior experts of Ogilvy & Mather (www.ogilvy.com) — committed to creativity and effectiveness in healthcare communications, everywhere. With 56 offices across 32 markets, Ogilvy CommonHealth Worldwide provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.
The world of digital and mobile development can be hard to keep up with. This short review gives an overview of what healthcare developers should be keeping front of mind when producing materials such as Apps and e-detailers for mobile devices.
The top 40 countries by number of research papers published this year has shown Australian research to be alive and well. With a population 14x smaller than the US, the number of publications per year stands up well with its larger advisory with 38,500 publications.View Article here
Can you believe it was almost two months ago since the very first Lions Health at Cannes!
I am actually kicking myself for not writing this sooner but you know how it goes.
Overall I thought the standard of work was high, and that’s what you would expect for this type of event. I wouldn’t say that there was a new standard set, but there were definitely new players – non-healthcare agencies who haven’t been bound by medical departments or the weight of the past.
Cannes Lions Health is putting healthcare advertising and communications on the world stage and I think this is great, but the playing field has just gotten bigger. So us healthcare folk need to stretch ourselves even more and deliver ideas that aren’t a print ad, e-detail aid or a direct mail series. We need to look
outside of this and step away from the pharmaceutical/health look, feel, taste and tradition.
I am proud to say Ogilvy CommonHealth Australia did just that with a Cat Ramps, a little ambient idea that set out to raise awareness of cat osteoarthritis.
Instead of doing posters or an ad, we created a series of specially made ramps with website activation that were placed in Hyde Park Sydney on one day. Park visitors and city workers could interact with the ramps, activate the mobile website, learn about the disease, the signs to watch out for and potentially seek a management plan from their local vet.
The traffic to the website exceeded objectives three-fold. Just under their monthly hits was achieved in one day.
Even though we only made it to finalist, it was a big achievement given the 1,400 entries from 49 countries.
But the biggest achievement was getting this idea signed off and up and running.
So this little meow will hopefully turn into a big roar for Ogilvy CommonHealth Australia as we start our journey towards the next Lions Health in 2015.
Tobë Pickford - Creative Director Ogilvy CommonHealth
An insight into the secret of great creativity from award winning comedian and actor Ricky Gervais – more play and less work!
With the launch of any pharmaceutical brand, success or failure can be defined within the first few years of launch. The following article overviews some of the most common mistakes sales and marketing managers make before and during launch… Read here
Plenty of advances in medical research and treatment were made last year that could start to have a big impact in 2014. These breakthroughs range from making body parts on a 3D printer to getting the body to fight cancer on its own.
We hear it all the time; the elderly don’t go online. But with emerging and already existing technologies that help with better health outcomes, there’s even more reason for Aussie oldies to be there.
This opens up great creative opportunities for pharmaceutical manufacturers and health business alike. It would be great for the brands that come off patent to offer value with exercises for the lungs or gamification for stroke rehabilitation. The digital world is our oyster.
A group of senior Apple executives met with directors at the United States Food and Drug Administration (FDA) in December to discuss mobile medical applications, which could signal the finalisation of the widely anticipated Smartwatch.
Spanish researchers are boasting of the health benefits of sausages made from baby poo. The Girona-based research team claim the unconventional ingredient is an abundant source of gut-boosting probiotics Lactobacillus and Bifidobacterium that can aid in gut health.
A group of medical consultants in Belfast have teamed up with IT specialists to develop a mobile app that can identify where a doctor is going wrong when interpreting X-rays. According to those behind the training tool, it is the first of its kind in the world.
Now that’s VaGenius! If you’re an avid Digi follower (we know there’s one out there…right?) you might remember when we covered the PERIFIT device and video game that helped women strengthen their pelvic floor muscles. If you didn’t, GREAT, because we’re about to cover something very similar – a soon to be released Kegel fitness and tracking solution called Vagenie. Similar to PERIFIT, VaGenie will allow women to play video games using their pelvic floor muscles as the control system. Read more here: http://vagenie.co/
The LA-based start-up has, however, taken this idea to another level with a fully integrated app that will provide biofeedback training, expert coaching, supportive engagement and tangible results so users can track and chart their progress. The founder has explained it as a “Fitbit for your ladybits,” so we’re gonna run with that! If this tickles your fancy (excuse the pun)
Now that’s VaGenius!
If you’re an avid Digi follower (we know there’s one out there…right?) you might remember when we covered the PERIFIT device and video game that helped women strengthen their pelvic floor muscles. If you didn’t, GREAT, because we’re about to cover something very similar – a soon to be released Kegel fitness and tracking solution called Vagenie. Similar to PERIFIT, VaGenie will allow women to play video games using their pelvic floor muscles as the control system.
Read more here: http://vagenie.co/
Teaching kids to play their cards right Remember the food pyramid? There’s probably nothing less entertaining for children than memorising it top to bottom based on how nutritious and healthy foods are. In an attempt to change this, Markonne Pharmaceuticals have developed a new Role Playing Card Game entitled The Pyramid War. The foods from the pyramid have been transferred to playing cards and had values assigned to them based on their nutritional value. Healthy food beats junk food if you play your cards right. The clear goal of the game is to educate kids on healthy choices without them even knowing. You might be surprised when they ask for the fruit bag next time you’re at a fast food chain! Read more here: http://www.adsoftheworld.com/media/direct/pyramid_war
Teaching kids to play their cards right
Remember the food pyramid? There’s probably nothing less entertaining for children than memorising it top to bottom based on how nutritious and healthy foods are. In an attempt to change this, Markonne Pharmaceuticals have developed a new Role Playing Card Game entitled The Pyramid War. The foods from the pyramid have been transferred to playing cards and had values assigned to them based on their nutritional value. Healthy food beats junk food if you play your cards right. The clear goal of the game is to educate kids on healthy choices without them even knowing. You might be surprised when they ask for the fruit bag next time you’re at a fast food chain!
Read more here: http://www.adsoftheworld.com/media/direct/pyramid_war
Gaming for good It’s not often we hear positive reports in the media about the use of video games but, for some schizophrenia patients who don’t respond to medication, it could be an unlikely form of therapy. A small pilot study was undertaken on individuals who experienced threatening verbal hallucinations every day as a result of a more active auditory cortex. Whilst in an MRI scanner, patients played a video game which required them to move a computerised rocket using mental strategies. Results showed that, by playing the game, they were able to “turn down” the voices they were hearing and learn to cope with them better. Although a small study, this digi-approach to schizophrenia treatment marks a new method of approach with the potential to improve daily life for many patients. Read more here: http://www.bbc.co.uk/news/health-43003378
Gaming for good
It’s not often we hear positive reports in the media about the use of video games but, for some schizophrenia patients who don’t respond to medication, it could be an unlikely form of therapy. A small pilot study was undertaken on individuals who experienced threatening verbal hallucinations every day as a result of a more active auditory cortex. Whilst in an MRI scanner, patients played a video game which required them to move a computerised rocket using mental strategies. Results showed that, by playing the game, they were able to “turn down” the voices they were hearing and learn to cope with them better. Although a small study, this digi-approach to schizophrenia treatment marks a new method of approach with the potential to improve daily life for many patients.
Read more here: http://www.bbc.co.uk/news/health-43003378
Let the boys do the talking How do you break down the tampon taboo and get first time users educated on toxic shock syndrome? Go to the audience that knows the least and get them to talk about it of course! Watch the video here: https://vimeo.com/242659897
In this hilariously cute campaign by Nett, the French sanitary product brand, a group of ignorant young boys amusingly attempt to explain how to use tampons. The comedic value received a great level of engagement on Facebook pulling in over 16.2K comments, of which 99% were positive - a great achievement considering the amount of Facebook trolls these days!
More importantly, it got their target audience (young girls) chatting about the topic and asking questions on the Nett Snapchat account. With the open dialogue, Nett hope to reduce the risk of Toxic Shock Syndrome and hopefully brew some well-educated boyfriends in the process!
Let the boys do the talking
How do you break down the tampon taboo and get first time users educated on toxic shock syndrome? Go to the audience that knows the least and get them to talk about it of course!
Watch the video here: https://vimeo.com/242659897